Content hyping the relaunch of Aveda's two most classic aromas – Rosemary Mint and Shampure.
Art Direction . Video Capture . Video Editing
Images created by Bethany Birnie
Aveda relaunched their signature aroma lines Rosemary Mint and Shampure and needed to renew its audience’s excitement around these refreshed classics on social media.
I worked with my team and pushed a storyline that focused on the sensorial aspects of the two complimenting sensations – invigorating for Rosemary Mint and calming for Shampure. I created a mood board and shot list and sent it to our content partner Bethany Birnie who created content under the direction.
There was still one problem. There wasn’t a hero piece of content created for the new launch. With no budget and just my camera, I created a side set at a non-related photoshoot with models and I shot and edited the following content myself.