Mrs. Smith's Spring Brunch

Brunch is a staple of Easter, and pies are a staple of holidays, so for a Spring campaign I thought, why can’t pie be the staple of a brunch spread for Easter? I devised four different brunch spreads with a corresponding pie. I prop shopped, worked with a photographer, and hand lettered the Facebook album covers to inspire Mrs. Smith fans to see their traditional go-to in a new light. Photography is done by Holly Marie Photography.

Ideation . Design . Hand Lettering